So, you have your content marketing strategy in place, you are starting a blog, the social media is just getting going, and your shiny new website has recently launched. Unfortunately, you are missing one piece of the puzzle while all of this organic traffic builds. You are going to have to start running Paid Traffic.
What is this you may ask?
It is essentially paying for traffic / leads / email addresses etc…
If you place an ad on Facebook, that is paid traffic.
There is a skill to this, for it is an ever-changing beast of a landscape to tackle. Not to worry, you can digest it, piece by piece. You do not need to become an expert overnight, and marketing is a process that always changes, so you are always learning.
Organic content / social media accounts both are ‘free’ methods of marketing. But they do have a cost, your time. They also take a great deal of time to build anything substantial with.
Paying for advertising / marketing / leads etc… is there to tie you over while the organic stuff does its thing.