WHAT DOES IT ALL MEAN?
what does it all mean?
It’s crazy the powerful affect that colors have on our psychology…
Colors Affect Conversions – remember this!
Look at the color of a McDonald’s for example, they DO NOT make them very soothing or comfortable for us to sit down and have a meal. They want us in, then for us to get the hell out!
How do they do it? Their color scheme plays a rather large role.
Think about the interior of a McDonald’s opposed to a fine dining establishment.
McDonald’s is going to be loud, bright, and in your face – the fine dining restaurant will generally have more earthy/relaxing tones.
As I write this, I am actually sitting in a Second Cup and all the colors are warm browns, greys, and chocolate.
I feel as I could hang out here for hours and enjoy my latte.
I probably would not have the same sentiment if I were in a McDonald’s.
(Once again that is nothing against McDonald’s – everything they do is highly calculated – and that includes their colors)
Us as internet marketers, marketers in general, or traditional business owners can learn ALOT from the psychology of colors, and their role in the sales process.
Learn how you can harness the power of the color, by checking out the infographic below:
Conclusion
Colors Affect Conversions!
Colors are powerful, and definitely a tool in your arsenal which will allow your landing pages to convert higher. Remember, higher conversions = more money!
Learn, assimilate, and apply the information above in order to optimize your sites conversions.
Take it and run with it…
