5 Tips for Creating an Effective Internet E-Mail Campaign

The Author: Cameron

Many business owners, of all sizes, throw money into marketing and are unable to track what exactly happens to that money…

Post Author: Cameron

The Author: Cameron

My mission in life is not merely to survive, but to thrive; to do so with some passion, compassion, humor and style. My goal is to light a fire under enough people to free them from the ‘limited potential’ constraints that have been set up in their own minds; a paradigm shift from scarcity and lack, towards love and abundance.

Post Categories: Email Marketing | Internet Marketing Knowledge

MAKE YOUR EMAILS COUNT!

I personally follow many business blogs, one of those being jumplead.com, which had an awesome article about building out effective e-mail campaigns.

If you are in the “make money niche,” the affiliate sales niche, you run an online magazine, or you have a regular brick and mortar business – these 5 Tips for Creating an Effective Internet E-Mail Campaign will be very handy for you.
They will be handy for a few reasons, which will help you create the following:

1. Customer Engagement

2. Building Relationships

3. Trust

4. Sales Sales Sales

One of the greatest reasons I am such an advocate of E-mail marketing, is because it is scaleable! If you do not know what that exactly means, essentially it means you can track results – in marketing that is a game changer.

Marketing, in many businesses, is a blackhole of sorts: Meaning many business owners, both small and large, throw money into advertising/marketing and are unable to track what exactly happens to that money…

It’s not very difficult to spend $100,000 in marketing campaigns in today’s age.

(if you are a small start-up, you cannot afford to throw that kind of money away – Walmart on the otherhand has some flexibility)

Billboards are a few thousand dollars a week depending on location, radio/TV spots can run into the millions… And none of that can be tracked. ie: how many people saw the billboard/TV spot/listened to the radio commercial vs how many of those people became paying customers.

The beautiful thing about E-mail campaigns, you can track those numbers at a relatively inexpensive cost.

You can track how many people opened your emails compared to how many of those people became buying customers – which is crucial information for marketers!

And this is the reason, I am going to be passing on to you 5 tips for creating an effective internet e-mail campaign. I want you to be able to optimize/monetize this method of marketing as best as you can!

So, here we go!

PS: Some of these may seem very straight forward, but whether you are a seasoned vet or just starting out, all of these tips will be useful for whatever experience level you are – it could be a gentle reminder, a sparked new idea for your campaigns, or completely fresh ideas for you to draw from. Please keep in mind I am writing for both audiences.

1.Send A Welcome Email.

This may seem pretty straight and to the point, but it is one that is most often missed. The reason it is generally missed, is because it is so simple. The entire purpose of these e-mail campaigns is to create new sales, and in order to do that you need customers (makes sense right?) The best way to build a customers trust, and subsequently a buying decision through your e-mail marketing campaigns, is through a well thought out Welcome E-mail. Essentially you will be building rapport, trust, and a relationship through this welcome E-mail. Tell the prospect who you are, what you’re about, and thank them for supporting you!

2. Keep A Publishing Calendar.

This little tip is very important because, if you lose touch with one of your lists, goodluck getting back to them. Going an extended period of time without communication, and then randomly appearing out of nowhere with an offer, will most likely end you up in their spam folder! (once that happens you’re pretty much done) Commitment is crucial here. I am not saying send them 10 E-mails per day, I am simply suggesting to keep yourself relevant – even if it is only every few weeks. Be consistent

3. Congruence.

Congruence is similar to a bridge, your message needs to make it the entire way across or else your users will fall through the cracks, and not make it to the other-side. Imagine if you signed up for a weekly newsletter for a running shoe company, and they sent you e-mails about the newest toothbrushes on the market – you would definitely be confused and then unsubscribe. With that being said, make sure that you do not make that mistake – cause it happens more often than not when you have many lists… *hint* Test to make sure the squeeze/landing page is properly connected to the right list. You will also want to make sure your ad copy is congruent with the squeeze/landing page –> sales page –> thankyou page, and onto your e-mail campaign. (This is a big one that gets overlooked by novice marketers).

4. Tell Subscribers What To Expect.

Transparency is one ideal that separates the novice from the excellent. Tell your subscribers exactly what they got themselves in for: When will you be sending them emails? How often? What will the content of these e-mails be? The more they know, the better! Do not keep your readership in the dark. A great place to tell them all about what they will be receiving, is in your awesome welcome email that you made them!

5. Ease of Access.

Make it easy for your audience to sign up, the easier the better! If you have a blog, place an email optin widget on the side bar. If you are running a full blown website, have an optin on your home page. Wherever your audience hangs out, you will want to have a place for them to hop onto your list. In regards to the actual required fields of the optin – do not go overboard with these, generally all you REALLY need is the e-mail. In some instances you may want to pick up the name and birthday for more tailored promotions/offers/gifts, but I would say shy away from that – you will scare people away if you ask for TOO much information

conclusion.

E-mail marketing is quickly becoming one of the largest forms of marketing by businesses, here’s a few reason why…

Now that you know exactly WHY email marketing is so important, we can use the tips I gave above to further optimize/monetize your campaigns, and continue to grow your business/brand. (whatever niche you are in) Take it and run with it!