Do I Need to Use These ‘Call To Action’ Things?
Do I Need to Use These ‘Call To Action’ Things?
(great article on PPC vs SEO right here by the way), one thing that differentiates the winners from the losers is having effective Calls to Action within their marketing strategy.
Here we will go through, what exactly a Call To Action is, a few examples, and a couple key-pointers in getting started with creating your own CTA’s.
Lets go!
What Exactly is a Call To Action
It is as simple as it sounds, a Call to Action (CTA), is an image or line of text that prompts your visitor to take some form of action. That action could be anything from:
• a link to download a product.
• join a live webinar.
• to comment on a post.
• to share your content.
• to sign up to an email list,
• to download an e-book.
They can be placed at various places in and around your content. Every CTA is different depending on your website
and target audience. The best way to figure out what works, and what does not work is to test! test! test!
What Do They Look Like?
Checklist For Effective CTA’s
1. Break Attention
Contrast your CTAs against the rest of your content – so when the users eyes glance over the page, they can explicitly see “this is important,” and therefore click on it
2. Actionable Ad Copy
3. A Clear Value Proposition
Just be honest with what they are getting in exchange for the click.
4. A Specific Page Aligned with 1 Stage in the Sales Cycle
Your CTA will be most effective if the people are taken to a dedicated landing page.
This is what drives traffic, and creates LEADS!
If you send them over to a place that does not capture their info, ie an email address, you are letting that lead slip away…
Also, the CTA has to be congruent with the sales cycle. You would not send a first time user of your blog, to a sign up form/order form without them first seeing a sales video.
Conclusion
Effective CTA’s are what will drive more traffic, create more leads, and boost your businesses bottom line. If you use the 4 point checklist in creating your CTA’s you will be on the right path of driving the traffic!
I am going to throw in a shameless CTA right here – work with me on the offer I am promoting and lets take over the world!
There you have it, the basics of CTAs.
Take it and run with it….