Blogging has to be one of the biggest staples when it comes to building a brand online.
It may not be as fast as a social media profile, or as altering in the short term as a viral video, but it has some staying power – plus you OWN it.
Let me fill you in on one very big secret that they do not want you to know.
You do not own your social media profiles, the terms and conditions you clicked ‘ have read terms and conditions’ without actually reading them, negated you from owning your content.
Why is this important, well for many reasons which I will not be getting into, but from a strictly marketing stand-point – if Facebook were to shutdown tomorrow, would you have any content that is your own which you can share with the world?
If you answer is no, then you should follow along.